To connect an AI receptionist to your CRM, use its webhooks to push each new booking, call or message into your system as it happens, and its API to read records or make bookings from your side. Ringmere has both on every plan: signed webhooks and REST hooks, and a REST API for calls, bookings, customers and messages. Webhooks by Zapier works too.
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Try it freeA receptionist that answers and books is only half the job if the results live in one more dashboard nobody opens. The other half is getting each booking, call and message into the place your business already runs from: a CRM, a job management system, a spreadsheet, a team chat. This guide explains the options in plain terms, so you can talk to a developer, or set up the simple ones yourself.
Four ways to connect
- Webhooks. You give the receptionist a URL, and it posts a message there whenever something happens. Best for “tell my CRM straight away”.
- A REST API. Your system asks for what it needs: calls, bookings, customers, messages, or a new booking to make. Best for a nightly sync, a lookup, or booking from your own website.
- REST hooks. Webhooks you subscribe to through the API, one event at a time, each with its own secret. Best when your system wants to manage its own subscriptions.
- Zapier or a similar tool. Catch a webhook in Zapier and pass it to thousands of apps, with no code.
What usually gets connected
| When this happens | Do this in your CRM |
|---|---|
| A booking is made, moved or cancelled | Create or update the contact and the deal or job, and keep the date in step |
| A call is completed | Log the call against the contact, with the summary |
| A caller leaves a message for the team | Create a task for whoever handles it |
| A restaurant order or a hotel booking request | Send it to the kitchen system, the PMS or a team channel |
Doing it safely
- Verify every delivery. Check the signature on each webhook against the raw body before you trust it.
- Expect repeats. A delivery that fails is retried, so store each event’s id and skip ones you have seen.
- Keep keys on the server. An API key in a web page or an app can be read by anyone.
- Send only what you need. Call transcripts are personal data in callers’ own words; leave them out unless you need them.
What Ringmere offers today
Ringmere has a REST API and signed webhooks on every plan, Starter included.
- A webhook in Settings, with no code: bookings, reschedules, cancellations, restaurant orders and messages for your team, each signed with HMAC-SHA256, carrying an event id, and retried if your endpoint is down.
- A REST API with keys you make and revoke in Settings, each with scopes: read, write, and call transcripts only when you grant them. It reads calls, bookings, customers and messages, makes bookings with the same checks as a call, and marks messages done.
- REST hooks for events including call.completed, appointment.booked and handoff.created, each with its own signing secret.
- Zapier through Webhooks by Zapier. There is no official Ringmere app in the Zapier directory yet; one is planned.
There are no built-in connectors for particular CRMs such as HubSpot or Salesforce. If yours accepts webhooks or has an API of its own, it can be connected; if it needs a specific integration, tell us which. The API reference has every endpoint, limit, error and event, with signature checks in Node and Python, and the webhooks page shows the no-code setup.
Frequently asked questions
What is the difference between a webhook and an API?
Does Ringmere connect to HubSpot or Salesforce directly?
Is there a Ringmere Zapier app?
Is it safe to send customer data to my CRM?
Keep reading
Related guides.
The Ringmere API
A REST API on every plan: read calls, bookings and customers, make bookings, and get signed events in your own system.
Read moreRingmere integrations
Google Calendar, Outlook / Microsoft 365, WhatsApp, Beds24, kitchen printers and your own systems by webhook, and what it does not connect to yet.
Read moreRingmere pricing
Starter £49, Growth £99 and Pro £249 a month, each with a UK number and a 7-day free trial.
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